Changchun Automobile Expo is an important platform for automobile trade, technical exchange, investment cooperation and cultural integration. In July this year, Changchun will once again attract the attention of the whole world because of this vibrant and vigorous automobile fair. The 17th China (Changchun) International Auto Expo will be held in Changchun International Convention and Exhibition Center from July 10th to 19th. Li Jingdong, President of Braim Group, accepted an interview with the media and shared the latest progress of the 17th Changchun Auto Expo.
Media: What is the exhibition situation of Changchun Auto Expo this year, and what are the changes compared with previous years? What are the features in terms of the exhibition model?
President Li: After 21 years of experience, Changchun Auto Expo has become one of the most influential automobile brand exhibitions in China. Affected by the epidemic this year, the number of exhibitors decreased from 138 last year, and the number of exhibitors this year reached 124. However, we will comprehensively innovate the exhibition organizing mode for this Changchun Auto Expo to realize the diversified development of the exhibition. By creating an innovative model of' main venue+sub-venue+online exhibition hall', the new feature of "one host, multiple zones, online and offline" synchronous interactive display is realized. The number of online and offline participating vehicles will exceed 1,400, the highest in history.
The total area of the offline exhibition is planned to be 203,000 square meters. The exhibition will be held in the form of "main venue+sub-venue", which will allow the Expo to spread to the whole city and allow more people and enterprises to participate. Among them, the main venue is located in Changchun International Convention and Exhibition Center, with an exhibition area of 150,000 square meters, which is divided into 8 indoor exhibition halls, 4 outdoor exhibition areas and live broadcast areas; The exhibition hall is located in Kaixuan Road Second-hand Car Market and some 4S shops, with an exhibition area of 53,000 square meters. In terms of offline exhibition halls, Hall 1 is the live broadcast hall of online celebrity, Hall 2 is the theme hall of cars and luxury cars, and Hall 3 is the exhibition hall of BMW Group. This is the first time that BMW Group has participated in the exhibition in the form of a private exhibition hall, and over the years, it has also supported Changchun Auto Expo with the greatest strength; Hall 4 is Mercedes-Benz exhibition hall, and Mercedes-Benz takes all its brand models to participate in the exhibition in the form of private exhibition hall. Halls 6, 7 and 8 are mainly exhibition halls of automobile independent brands and joint venture brands, and Hall 9 is China FAW Exhibition Hall, which is jointly contracted by China FAW. In particular, the much-anticipated Hong Qi H9 will make a stunning appearance, which is the auto show with the highest specifications and the most complete exhibits since the new Hong Qi brand strategy was released.
In terms of online exhibition hall, it has the advantages of breaking through the limitations of venues, participating in a wider range of subjects and having more abundant marketing means, which can effectively solve the bottleneck of offline auto show and expand the form, service and efficiency of auto show, thus turning the short traditional auto show into an online platform integrating "exhibition+transaction" and opening a new era of personalized "cloud exhibition". It is understood that the online exhibition will make full use of digital means such as cloud computing and big data, and combine with the comprehensive service platform of "Exhibition E-Link" APP, and build the Auto Expo into a new cloud exhibition that will never end.
Media: Under the new situation of regular epidemic prevention and control, what is the guiding significance of holding Changchun Auto Expo for economic recovery and development?
President Li: Affected by the Covid-19, the exhibition activities in Changchun almost stagnated in the first half of this year, and large-scale exhibition activities were suspended one after another. The scheduled holding of this Changchun Automobile Expo will also be a great test for the recovery and development of Changchun, especially the exhibition industry. Through many times of communication with government departments and epidemic prevention departments, we strive to achieve breakthroughs and tide over difficulties. Changchun Municipal Party Committee and Municipal Government have taken great pressure and responsibility for holding this kind of exhibition, aiming to promote the economic development of Changchun through Changchun Automobile Expo. After 21 years of experience, Changchun Auto Expo has become an indispensable part of the China Auto Show, and its influence has exceeded the auto show itself, playing an increasingly important role in the regional politics and economy. After the epidemic prevention and control has entered a regular state, the scheduled holding of Auto Expo is the "first show" of opening convention and exhibition industry in Northeast China, which will have important significance and influence on enriching people's lives, stimulating market consumption, boosting local economy, stimulating industrial growth, inspiring people's confidence and enhancing urban influence. Through Changchun Auto Expo, it is of special significance to invigorate the spirit at home and establish an image at abroad.
Media: As an automobile exposition that people are looking forward to, what are the special activities in terms of automobile culture?
President Li: Changchun, as the cradle of new China's automobile industry, has a profound automobile culture and the enthusiasm of the whole people to support the Automobile Expo, which is unmatched by other cities. Changchun Auto Expo has become a holiday for Changchun citizens, which is the characteristic of Changchun. During this Changchun Auto Expo, there will be national press conferences such as the release of automobile industry data and the release of new trends in passenger car consumption, and various kinds of automobile entertainment events will be staged wonderfully. During the Changchun Auto Expo, the Auto Internet Celebrity Competition will be held at the same time. Hall 1 will be transformed into online celebrity Live Broadcasting Hall, and popular online celebrity will be invited to hold the Auto Expo online celebrity Live Broadcasting Competition together with the well-known domestic video live broadcasting platform. At that time, in Hall 1, new energy, luxury cars, locomotives and other distinctive models will be the selling points of online celebrity's live broadcast, and professional data such as fan gathering and live car sales will be competed in sections such as boss live delivery and public welfare auto Expo, and finally awards such as "Top Ten online celebrity" of auto Expo will be selected. At the same time, it is understood that major automobile brands will also give full play to the role of online celebrity in bringing goods, and invite automobile models and online celebrity to broadcast live on the platform at the major brand booths at the Auto Expo site, so as to offer the latest and most comprehensive automobile information to fans in front of the screen.
Media: What are the characteristics of Changchun Auto Expo in enjoying the new life of automobile?
President Li: This year's Auto Expo will also be fully integrated with high-tech and new media. The latest cutting-edge automobile technologies such as driverless, intelligent 5G, AI and VR will be displayed on the spot to reflect the technological content of the exhibition. New media platforms such as short video and live broadcast will be adopted to bring immersive interactive experience to the audience, enhance the technological texture of Changchun Auto Expo, and build an intelligent and refined "Smart Auto Expo".
Media: As a member who has participated in the organization of the Automobile Expo for so many years, Changchun Auto Expo has become a festival expected by ordinary people. How do you feel about the automobile complex?
President Li: Since 2001, I have been involved in the organization and preparation of the Auto Expo, so I have a deep car complex for Changchun Auto Expo. Changchun, as China's automobile city, holds Changchun Autom Expo, which has a deeper guiding significance for Changchun's social and economic development. Under the special situation of this year's epidemic, the Changchun Municipal Party Committee and Municipal Government has gone through a great test and decided to hold Changchun Automobile Expo as scheduled from July 10th to 19th this year. As the organizer of the Organizing Committee of Auto Expo, I admire the responsibility and responsibility of the government, and believe that through our efforts, this Changchun Automobile Expo will be held to a new height.
After 21 years, Changchun Auto Expo has become an indispensable part of China Auto Show, and its influence has exceeded the auto show itself, playing an increasingly important role in regional politics and economy. This July, let's meet at Changchun Auto Expo and have the most beautiful encounter with our beloved one!
