In the post-epidemic period, the 2020 Shenyang International Automobile Exhibition (Shenyang International Auto Show for short), the largest international auto show in Liaoning, was held as scheduled! Shenyang International Auto Show shoulders the important mission of driving the kinetic energy recovery of the automobile industry, boosting market confidence and promoting the expansion of domestic demand, which has attracted the attention of the industry and the market from beginning to end. The six-day exhibition brought together more than 110 well-known automobile brands at home and abroad, with over 1,000 participating vehicles and an exhibition scale of 150,000 square meters. Many new cars made their debut on the first day of the exhibition. A total of 10,869 automobile orders were generated at the exhibition, with turnover exceeding 2,140.59 million yuan. More than 100 media reporters from home and abroad went to the scene to report the grand occasion of the auto show.
Shenyang International Auto Show 2020 is like a battlefield. Apart from bringing their best products, major auto companies try to recover the sales performance delayed by the epidemic in the first half of this year, and at the same time, they also want to seize the first opportunity to outperform the market next year.
With the domestic epidemic prevention and control situation basically stable, driven by a number of stable policies to promote automobile consumption issued by the central and local governments, the sales volume of automobile market is gradually picking up. According to the data of China Association of Automobile Manufacturers, the sales volume of passenger cars in September increased by 7.3% year-on-year. It is not difficult to see that after the epidemic, the residents' demand for buying and changing cars remains high.
During the special period, the audience wears masks to visit the exhibition, and the car dealers wear masks to talk about business. As the largest international auto show in Liaoning Province after the epidemic, Shenyang International Auto Show promotes consumption by exhibition and improves the quality of life by auto show, forming the unique "fireworks" of Shenyang International Auto Show.
During the exhibition, people wear masks to grasp the development and hold exhibitions, helping related industries to accelerate the formation of a new development pattern with the domestic big cycle as the main body and the international and domestic double cycles promoting each other. The successful holding of Shenyang International Auto Show is actually the new thinking, new strategy and new planning of all resources and forces under the new situation, which will release the energy storage of automobile consumption, promote the formation of a new pattern and accelerate the rapid recovery of automobile consumption market.
Brand Gathering. Sparkling Upsurge.
Now, with the overall consumption trend of the whole country starting to improve, Shenyang International Auto Show further injects "catalyst" into the auto market. With the help of Shenyang International Auto Show's important strategic position and huge influence, major auto brands have reawakened the confidence and vitality of the auto market in Liaoning Province after half a year's silence. As the largest international auto show in Liaoning Province after the epidemic, this Shenyang International Auto Show has become the first choice platform for many auto brands to release their "star models".
Among them, FAW Toyota brand has become the largest booth in the whole audience with a booth of 1,500 square meters, and all the models made their shocked debuts. Great Wall Motor's brand WEY's first heavy off-road SUV tank 300, the third generation Haval H6, Haval Da Gou, ORA Baimao; BYD Song plus and 2021 Tang, Roewe iMAX8, the first MPV of Roewe in 2021, and Roewe i6 MAX, a smart car, all appeared at the exhibition. The brand-new Land Rover Defender 110, the brand-new Lincoln Aviator, Lynk &Co 06, Dongfeng Yueda Kia All New K5, Jetour 95 Pro Special Edition, the brand-new Tiggo 5X, etc. are launched for sale in Liaoning and Shenyang.
Luxury Cars Gathering. International Brands make a Stunning Debut.
Luxury cars BMW, Audi, Lexus, Volvo and Cadillac also unveiled their new models on the first day of the exhibition, igniting the fiery passion of the automobile market.
BMW and Audi, the leading German brands, have once again become the "Focus" of the exhibition with luxurious booths of about 1,200 square meters. BMW brings a strong product lineup: the brand-new BMW 4 Series Coupe, which combines the essence of BMW sports and aesthetics, opens for pre-sale, and many models such as the brand-new BMW 8 and the innovative BMW X7 shine, fully demonstrating the latest achievements of BMW's "Year of Brand". Audi showed off several new models launched in the first half of this year, such as the new Audi Q7, the new Audi A4L and the Audi Q3 coupe.
Competitive New Energy, A Late Start
At present, the competition in the new energy vehicle market is getting hotter and hotter. Not only is the reshuffle of the camp of "new forces in building cars" accelerated, but more luxury automobile brands are making efforts to develop high-end new energy vehicles. At this Shenyang International Auto Show, Lexus 450hL Smart Hybrid Special Limited Edition was publicly unveiled; Audi showed off the first luxury C-class pure electric SUV e-tron.
Not to be outdone, WM Motor and other "new forces in building cars" landed with EX5-Z and Weimar EX6 Plus.
Activity Upgrade. Online and Offline
The Organizing Committee cooperated with 921 Radio, Sina Weibo, Pacific Auto Network and other media to promote the auto show, which was broadcast live by popular internet celebrities and covered 5 million person-times. It was a brand-new auto show with the integration of culture and commercial brands, and started the revitalization of the auto market at the end of the year.
The organizing committee of Shenyang International Auto Show offered real money and launched a large-scale "Car Purchase Award/Lucky Draw" campaign: During the 6-day exhibition period, all on-site car buyers can get a new car decoration gift package of RMB 38,888, and each person can also draw a gift in kind, winning 100%. In the exhibition, we will continue to set up an outdoor test drive experience zone, and the audience will make an appointment to queue up for the test drive, and experience the explosive new cars and mainstream models of many mainstream brands on the spot, which will bring a better experience for car purchase.
The Auto Show Organizing Committee made every effort to create the "angels in white Plan" public welfare feedback activities. In order to thank the medical staff who fought against the epidemic for their hard work and efforts, all medical staff who bought cars during Shenyang International Auto Show can receive one-year maintenance and renewal insurance and one-year accidental fire insurance provided by Changhao Auto Service for free.
Pay Close Attention to Epidemic Prevention
Under the guidance of relevant departments of the municipal government, the safety and health of participants in this auto show are fully guaranteed. When the visitors visit the exhibition, they need to check the health green code of Liaoshitong, disinfect their hands, measure temperature by infrared group, check tickets and check security before entering the venue. Multiple measures, such as disinfection, safety inspection, flow diversion and peak current restriction, are regularly implemented in the exhibition hall to ensure the safety of the exhibition environment. Audiences wear masks and keep a safe distance of 1 meter during the whole exhibition, and they can be disinfected without washing at any time at the exhibition booth. Through multiple epidemic prevention measures, this exhibition achieved zero suspected cases and zero infection, which played a good demonstration role for large-scale exhibition activities in the industry.
This long-awaited auto show event is not late, and it brings warmth and strength as scheduled. Thank you for your dedication and compassion, so that we are still closely connected in a special period. The resounding name of "Shenyang International Auto Show" is the constant expectation and sustenance.
When the market is tough, the powerhouse will become stronger. Shenyang International Auto Show witnessed the restart of the auto market and the strength of Shenyang city. We believe that the auto market after restarting, the auto enterprises after restarting and the auto industry after restarting will ride the wind and waves and be reborn! The new ecological environment and competitive pattern will also show the world, and the real heroes will stand proudly in the end!
See you next National Day!
